Chamber staff have taken the first step in executing a marketing strategy produced by Ghidotti Communications and presented to the A&P Commission this year.
The Little Rock based firm recommended creating an updated library of high-quality photos and videos of Batesville experiences that would speak to varying target audiences. The content would be directed by staff in order to ensure full integration of the creative assets into all marketing and public relations strategies.
James Bickham Visuals has been contracted to produce the assets. Shooting days have been underway since August and will wrap in late October. Included in the asset library are schools, colleges, restaurants, shops, points of interest, outdoor attractions, and meeting spaces.